Camp: Notes on Fashion

The Metropolitan Museum of Art & The Met Store

L N I V Studio contributed branding and graphic design support for Camp: Notes on Fashion, the Costume Institute’s 2019 exhibition at The Metropolitan Museum of Art. The Met Gala—widely recognized as fashion’s most celebrated night—required a design system that extended across The Met Store’s branded collateral, aligning with the exhibit’s theatrical, ironic, and extravagant visual identity. The work was designed to function in tandem with the exhibition materials and reflect the bold spirit of the theme.

#MetCamp

 
 

Client
The Metropolitan Museum of Art

Services
Animation, Branding, Web Design

Year
2019

industry
Museum, Fine Art

The Met Store’s online feature highlighting illustrated Camp Icons for the 2019 Met Gala.
Flamingo-inspired couture dress reflecting Camp fashion aesthetics.
Animated preview of The Met Store’s Camp: Notes on Fashion mobile website experience, designed by LNIV Studio.
Mobile layout of The Met Store’s Camp: Notes on Fashion product page, featuring exclusive designer pins and playful branding elements.
Colorful confetti dress celebrating the theatrical spirit of Camp: Notes on Fashion
Animated GIF of fashion-themed pins designed for The Met Store's Camp: Notes on Fashion collection.
Two illustrated dresses with narrative details for the Camp: Notes on Fashion visual identity.
Animated preview of The Met Store’s Camp: Notes on Fashion mobile collection page, highlighting product browsing experience.
Fashion illustration of a model in a mint green cape dress for Camp: Notes on Fashion
Mobile view of The Met Store’s Camp: Notes on Fashion product detail page featuring illustrated merchandise.
Hands presenting the Camp: Notes on Fashion book, closing the story of the Met Gala project.

Work for: The Metropolitan Museum of Art
Design Team: Heather Shaw, Noriko Sugiura, Shaniece Parker, Ellen Krantz
Icon illustrations by: Angelica Hicks