Justine’s on Hudson is an intimate wine bar in the heart of the West Village in New York City. Inspired by terroir, wine, and the city of New York itself, Justine’s brand delights the senses through tactile materials such as luxe, heavy-weighted paper, gold embossings, the aroma of wine, and French-leaning classic dishes, plus a combination of environmental textures that exude elegance and warmth. All visual elements from the typography to the custom illustrations, overarching identity system, printed collateral, and website tell a beautiful story of life, accented by the legendary wine portfolio of Justine’s father, Neal Rosenthal.
Services
Branding
Illustration
Menu Design
Visual Identity
Web Design
Client
Neal Rosenthal
Year
Initial work 2022-2023
Redesign 2025
Credits
Logo by Tomás Soares
Photography by Dillon Burke
Interior Design by Mira Projects
the menu
Justine's menu was crafted to embody versatility, allowing it to seamlessly adapt to a variety of dining experiences while maintaining a refined presentation. The design provides a clear focus on the seasonal offerings, which change frequently to incorporate the freshest ingredients available.
In-house production of the menu necessitated flexibility on both the front and back-end, to allow for continuous updates that resonate with the changing seasons, all while enhancing the overall dining experience.
the website
The Justine's on Hudson website embodies a minimalist design that effectively communicates the essence of the wine bar and restaurant. Engaging imagery tells a captivating story, while straightforward content ensures that visitors can easily access all the necessary information about the restaurant ahead of their visit in person.
