Justine’s on Hudson

Justine’s on Hudson is an intimate wine bar and restaurant in the heart of New York City. Inspired by terroir, wine, and the energy of NYC, the brand captures an elevated dining experience through tactile, luxurious materials: heavyweight paper, gold foil embossing, aromatic wine cues, and French-leaning classic dishes. L N I V Studio developed the full visual identity system—typography, custom illustrations, printed collateral, signage, and website—crafted to express timeless hospitality and refined storytelling. The result is a cohesive luxury hospitality brand anchored in warmth, elegance, and the legendary wine portfolio of Justine’s father, Neal Rosenthal.

Luxury restaurant interior showcasing curved leather banquettes, brass lighting, and refined hospitality design.

Services
Brand Identity, Illustration, Menu Design,, Web Design

visit
justinesonhudson.com

Client
Neal Rosenthal

industry
Hospitality

Year
Initial work 2022-2023
Redesign 2025

Credits
Logo by Tomás Soares
Photography by Dillon Burke
Interior Design by Mira Projects

Refined logo for Justine’s on Hudson featuring a custom J letterform with delicate flourishes, evoking classic elegance and timeless sophistication
Custom wine label design with Justine’s logo beside bottle service and interior detail.
Justine’s on Hudson color palette and printed collateral featuring warm neutrals and clean serif type.
Editorial photograph of plated fine dining dish with table setting at Justine’s on Hudson.
Various branding elements for Justine’s on Hudson showcasing minimalist layout and refined details.
Justine’s on Hudson logo in metallic gold foil on restaurant glass entrance for luxury street presence.
Branded postcard featuring custom hand-drawn illustration for Justine’s on Hudson, an elegant wine-forward restaurant in NYC
Close-up of sliced medium-rare steak with herbs, highlighting quality ingredients and presentation.
Branded business and booking cards in serif type with soft cream and black color palette.
Editorial photo of plated pork chop with carrot purée and greens served at Justine’s on Hudson.

the menu

Justine’s on Hudson’s restaurant menu was designed to embody flexibility and elegance, allowing it to seamlessly adapt to a range of elevated dining experiences. The layout emphasizes seasonal offerings that change frequently to reflect the freshest, locally sourced ingredients.

Developed as part of the restaurant’s visual identity system, the menu design required both front- and back-end versatility for in-house updates—ensuring consistency in print production while supporting the brand’s commitment to refined, seasonal hospitality.

Justine’s on Hudson value statement paired with open wine list showcasing typographic hierarchy.
Gold-foil embossed J monogram card styled on white dinnerware for hospitality branding.
Interior spread of wine list with classic type and generous spacing for elevated guest experience.
Glass of white wine being poured at Justine’s on Hudson, reflecting luxury service touchpoints.
Red wine being poured into a glass at Justine’s on Hudson, an upscale wine bar in New York City
Elegant printed menus with minimalist design for Justine’s on Hudson
Interior spread of wine list with classic type and generous spacing for elevated guest experience.
Minimalist restaurant menu with refined typography and branding for Justine’s on Hudson wine bar
Editorial photograph of plated fine dining dish with table setting at Justine’s on Hudson.

the website

The Justine’s on Hudson website was designed to reflect the understated elegance of the wine bar and restaurant through a minimalist, hospitality-focused digital experience. Featuring immersive photography, intuitive navigation, and a refined layout, the site allows visitors to easily explore menus, make reservations, and learn more about the restaurant’s seasonal offerings. Developed as part of the overall branding and web design system, the site enhances the guest experience while supporting the visual identity of this West Village dining destination.

Justine’s website homepage preview on laptop beside brand mission paragraph.
Desktop website design for Justine’s on Hudson, created by LNIV Studio to reflect refined hospitality branding and elevated New York dining.
Mobile version of Justine’s on Hudson website showcasing responsive design, elegant typography, and luxury restaurant branding by LNIV Studio.
Gold foil logo for Justine’s on Hudson applied to restaurant window, captured with natural light and designed by LNIV Studio to reflect timeless hospitality branding.