Ispirare by Ames

L N I V Studio partnered with Ames Tile & Stone, a leading Canadian tile distributor, to launch Ispirare, a new brand whose name means “inspire” in Italian. Dedicated to celebrating artisan tile through bold, luxurious design, Ispirare features unique porcelain and stone collections rooted in material richness and craft. From brand identity and product catalogs to a fully responsive Squarespace website, the project showcases the artistry, texture, and material richness of Ispirare’s unique offerings across print and digital platforms.

Animated Ispirare “I” monogram icon in ochre, used across artisan tile brand materials and packaging.
Logo overlay of Ispirare by Ames featured in a modern living room interior, designed by Ellen Krantz of LNIV Studio to showcase the warmth and elegance of large-format artisan tile.
Animated ad showcasing Ispirare artisan tile in a modern bathroom setting, featuring red hues, geometric patterns, and minimalist fixtures.
Calathea tile bathroom installation for Ispirare, edited by Ellen Krantz.
Flat lay of Ispirare’s luxury tile brand print materials, including catalogs, product specification cards, and marketing pieces in an editorial design style, showcasing artisan tile collections with clean typography and large-scale photography.

Branding & Visual Identity

The branding for Ispirare draws on mid-century modern influences, blending timeless sophistication with contemporary appeal. L N I V Studio developed a refined color palette inspired by the era’s warm neutrals and saturated jewel tones, paired with typography that emphasizes the artisan craftsmanship at the heart of the collection. This visual identity extends seamlessly across print materials, packaging, and digital applications, creating a cohesive and memorable brand presence for the luxury tile and interior design industry.

Ispirare by Ames logo in serif typography, designed for luxury artisan tile branding.
Animated presentation of Ispirare’s logo icon variations, designed by Ellen Krantz of LNIV Studio as part of a refined, artisan-inspired brand identity system.
Ispirare brand card on artisan blue tile, designed by Ellen Krantz of LNIV Studio.
Animated icons for Ispirare tile series, designed by Ellen Krantz of LNIV Studio.
Ispirare Calathea tile product card showcasing handmade tile design for luxury interior projects.
Ispirare brand stationery with envelope and card, designed by Ellen Krantz.
Overhead kitchen view featuring Cocoon Arch tile from Ispirare, part of a catalog layout designed by Ellen Krantz of LNIV Studio.
Brand advertisement for Ispirare artisan tiles, designed by Ellen Krantz of LNIV Studio, featuring sculptural breezeblock decor in a styled setting.
Tile sample information card for Ispirare’s Calathea series, designed by Ellen Krantz of LNIV Studio to accompany artisan tile samples with product details.

Website Design

The Ispirare website was designed as an image-rich, immersive platform to showcase the brand’s luxury artisan porcelain and stone collections. Built on Squarespace, the fully responsive site prioritizes large-scale photography, allowing texture, color, and craftsmanship to take center stage. Custom layouts, dynamic filtering, and mobile-friendly functionality ensure a smooth user journey for designers, architects, and interior design clients seeking inspiration. The result is a visually rich, performance-driven platform that reflects the craftsmanship and artistry at the heart of the brand.

Ispirare website homepage showcasing artisan tile craftsmanship, handmade production processes, and vibrant porcelain and stone designs for luxury interiors.
Highlights from the Ispirare website, showcasing multiple sections featuring luxury artisan porcelain and stone tile collections in a minimalist, visually rich design.

Ispirare website Collections page, scrolling through all artisan tile series to showcase porcelain and stone designs for the luxury interiors market.

Mobile product page for Ispirare by Ames, designed by Ellen Krantz of LNIV Studio.

Mobile view of the Ispirare homepage, featuring luxury artisan tile collections in a visually rich, mobile-optimized Squarespace design.

Product page for Ispirare by Ames, showcasing a full-width layout, elegant typography, and detailed tile specifications crafted for a high-end digital shopping experience. Designed by Ellen Krantz of LNIV Studio.

Printed Accoutrements

Ispirare’s printed materials were designed to feel as luxurious and curated as the tile collections themselves. The catalogs were created in a refined editorial style, blending large-scale photography with clean typography and spacious layouts to mirror the look and feel of a high-end design magazine. Each piece showcases the artisan tile collections in rich detail, offering architects, interior designers, and clients an inspiring, tactile reference that reflects the brand’s sophistication and craftsmanship.

Animated view of Ispirare product cards showcasing artisan porcelain and stone tile collections with detailed specifications and elegant design.
Tile sample card and label for Ispirare artisan tiles, designed by Ellen Krantz.
Tile label sticker designs for Ispirare artisan tiles, designed by Ellen Krantz.

Video flip-through of the Ispirare tile catalog, featuring luxury editorial design, large-scale photography, and detailed presentation of artisan porcelain and stone collections.